Cross-media electronic measurement of media consumption and movement localization

The adMeter technology was launched onto the market in 2012 as part of a pilot radio and television audience measurement. In 2014 we introduced other measurement of media types and currently we are using a representative panel of 1000 respondents. This single-source research provides continuous panel data about cross-media consumption of each respondent.

• adMeter uses the modern technologies of audio matching which enables radio and television audience measurement in real time.
• adMeter is a mobile phone application synced with other devices (PC, laptop, tablet …) and thus can measure website traffic.
• adMeter uses localization technology which assists localization of smartphones to measure the impact of outdoor advertising or traffic behaviour and mobility.

adMeter SK

We currently provide adMeter 1000 data and the acquired cross-media analyses for the Czech market as of 2014. The technology has passed the pilot phase and is ready to be introduced onto the Slovakian market. Negotiations with clients about building the representative panel are currently being held.

Utilization of adMeter data

• Cross-media planning and assessment of television, radio, Internet and other media types advertising enable measuring and analysis of the objective impact and effectiveness of cross-media campaigns.
• Cross-media analysis for the media, where the following things, among others, are assessed:
  • reader behaviour of print in electronic form,
  • consumption of video content on the Internet in comparison with television ratings,
  • overlaps of radio audience and television audience.

Innovativeness

• adMeter offers unique data which fittingly complements the current media one-currency research with a cross-media perspective.
• adMeter brings a systematic expansion of universal cross-media indicators and new methods of measuring the relationship between individual media types.
• adMeter enables the unification of information about cross-media overlaps and the incremental reach of media types in cross-media campaigns and cross-media behaviour of media consumers.
• adMeter provides a way to measure media indicators from various media types and the possibility to compare the effectiveness of individual media types and their syneregistic effect while interviewing consumers.

• adMeter provides the following data:
  • Representative
  • Cross-media
  • Measured electronically in passive form
  • By the second
  • user-centric – targeted on the media consumer and his media behaviour
  • single-source – all media types from one respondent
  • Multi-platform (mobile, tablet, laptop, PC, TV…)